ASAHIYAKI is located in the Uji region of Kyoto Prefecture where is known as the center of tea culture, just across the Uji River at the foot of Mount Asahi, opposite the Byodo-in Temple.

ASAHIYAKI started the pottery works about 400 years ago during the Keicho era (Momoyama-Edo period) under the guidance of Kobori Enshu. It is regarded as one of the "Enshu Seven Kilns(Enshu nanagama)". In the times tea masters such as Sen-No- Rikyu and Kobori Enshu were active, the first kiln master Tosaku uses Mt.Asahi pottery clay, created tea utensils such as tea bowls and fresh-water containers that are favored by daimyo, official residences and tea masters.

After that, ASAHIYAKI have continued to make tea utensils in Uji without interruption for generations, in the latter half of the Edo period, the eighth generation Chobei started to make the sencha wares that is the prototype of the current shape. ASAHIYAKI grew up with the development of tea culture in Uji. ASAHIYAKI will continue to cherish the tea culture of the past and continue to walk with them.

FUKEI is an initiative that conveys the appeal of traditional Japanese crafts through digital transformation (DX). Through the texture of materials and the appearance of the artisan, it achieves digital communication a half step closer to the customer. It does not digitalize crafts; the digital draws close to the crafts. Through this, FUKEI conveys and leaves behind the landscape of information as it is.

Texture conveyed through 3D AR

By conveying the details and textures of products online, FUKEI achieves digital communication a half step closer.

Process conveyed through 360°VR

FUKEI conveys the landcape of the production site and the process of crafting in the workshop.

It records the appearance of contemporary craftspersons to aid in training successors.